10 ways to continue the conversation with customers

The article is about how to continue the conversation with your customers and enlarge your community with a few tips.
This article is also focusing on how to continue the conversation after the customers bought something and how to continue to attract them through social media, emails, newsletters.
It is very important to find the balance of providing good and relevant information and sending too many emails or notifications to advertise on new products. Businesses need to find good ways to continue the conversation and join other conversations by entertaining efficiently the customers and by providing interesting content on social media or through emails.

Other tips are given in this article :
- being constant by posting every day, every week depending of the size of your business
- interacting very often with your customers
- making the customers participating to your "games", your good deals & offers
- answering to any questions: negative & positive
- never abuse of sending too many emails or notifications - never use customers' information without asking their permission
- create a real relationship between you and your customers

All these tips allow the different companies to be aware of the trends of social media and how to interact efficiently with their customers. It is very important to not "polluate" the customers with too many emails or notifications that will decide the customers to delete these emails or put it as spam ! Businesses need to create a tie relationship with the customers and make them being influencers to enlarge the community. Businesses will be able to advertise on their new products and services without spending a huge amount of money on different social media thanks to the customers/fans/influencers.

Continuing a conversation after buying something is more than important : to expand your business, you need to be present everywhere and on any social media in order to create events, good offers, good deals and also to create partnership with location-based service or other tools of social media. Being present and joining a lot of conversation will definitely help you to create an efficient community.


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Comment about Nodira's article - How to create a killer email newsletter

I totally agree with Nodira. This article is very interesting and true: more and more people delete most of the newsletters that they are receiving. And I am also the first perosn who is doing it. We constantly receive too many ads with too many offers. It is essential that company who send these kind offers focus on an interesting subject and content to attract the customers and let them open the email before to delete it.


Key words should be seen first in order to have 1 minute to seduce the customers with offers. It is also very important for companies to create something different to engage efficiently the future customers.
 
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The ROI of video on hotel website

The article is about how a hotel can see a good return by spending a little bit more on video on its website. Video can double the budget of a website project so the question is :
- What does a hotel get back in relation to the small fortune its is spending on this thing ?

According to the article many advantages can be taken of using video on hotel website:
- it will allow the hotel to have a strong visual impact
- it will create an emotional hook to engage the users.
- it will also create a story to make sure that the users can continue to dream and travel when they watch the video.
- the key point is also by engaging the future customers : it is also a good way to increase the hotel image and to enhance its popularity.

But the difficulty is in measuring the right ROI made by a video. It is mesured by the number of times it has been shared and by the viewership. When you are building and communicating a message through a video, the mesasurement is difficult. So it is tough to quantify the success of the video and the great impact of it.

In addition, putting a video on a hotel website create new opportunites by launching new innovative marketing efforts. It allow to create an important opportunity to quickly influence the customer and to create intrigue and a real connection to the brand.

Another way to measure can be taking in consideration : SHARING on social media and use different tools as Klout to measure your great influence and maybe have the possibility to see how many times your video has been shared and viewed by users.
I am totally convinced that making a video for your hotel website is more than important. A video create a story, a real tool to communicate with your customers and maybe the future ones and make the customers understand more your philosophy and the magic hotel that you try to develop.

If you want to create a great impact with your video (that cost you a lot) then share it everywhere !! On Youtube, on Facebook, on the hotel blog and try to make sure that customers will talk about it. The video needs to be innovative, creative, interesting and beautiful. As a customer of luxury hotel or even motel, I love to look at the video and not only pictures. It gives you a real idea of what you will get during your stay.
It is also great when you look for something in particular like a different ambiance, or a special service.

Video is great, so spend a bit more and do it !!

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How can a hotel use Klout scores to improve customer communications?

A hotel can definitely use Klout score to improve customer communications. The first point is when a hotel create a kind of community and generate a high score, means the hotel has a higher and higher number of fans – those fans can also talk between each others about the hotel and what kind of service it can make. The exemple of the hotel in Las Vegas is very interesting as they want to create a community around Klout in order to make the communication between the customers higher and higher by offering the opportunity to stay in the hotel.


This kind of practice can definitely attract more customers and enlarge the communication to different communities. It will allow the customers to try their best to get the best treatment in the hotel that they book only if they get a very high score on Klout. The motivation of having a better treatment if you communicate more with other customers can be very effective. A lot of people will be glad to help the hotel to have a better score on Klout, just to have the possibility to stay in a Suite…

It will also help the hoteliers to define the right target and find the people who are really effective by spreading information about the hotel, sharing their experience and telling story about their stay.

A hotel can also set up a program where Klout score will be define by points to attract the customers; More the customers have points, more they will have the possibility to choose kind of gifts like: additional miles, bonus on their next trip, exclusive invitations, room upgrade…

Comments about Léa 's article

I totally agree with you regarding the importance of the visuals for hotels. Visuals must be an important step of the construction of the website and should be taking in consideration by everyone. Good visuals can change the mind of the customers and can definitely determined their choices to book or no in your hotel.


For my own opinion I really appreciate the hotel website which post video of the hotel or 360° virtual tour as you said. It is very important for the customers to have a look of the reality and have a real image of the hotels. Of course new pictures are helping but the pictures need to fix to the reality in order to not make wrong promises to the future customers.
 
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