Augmented reality = a new luxury experience !

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Social Media Vs Social Network

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Comment about Emilie's article - Managing your online reputation

I totally agree with you. Hoteliers should answer to reviews and especially negative reviews. It helps the hoteliers and the customers to understand the philosophy of each other.
It definitely helps the hoteliers to improve the quality of services and help also to solve several problems that they could have within their hotels.

Online reputation is also about managing your reputation in general by sharing more information with the customers and also the future ones - it is also about joining conversations and understand what the customers need and what are they expected. You can not control everything and each review but you can manage your reputation by inviting customers to share their reviews on your website or on your blog. It can be a first step of managing your online reputation.

Link to Emilie's article

Concepts/tools of the Digital Marketing Course - What did I learn ? What can I do for your brand ?

5 YouTube marketing tips for better engagement

This article is about another platform that the one we constantly use : YouTube.
The article explains perfectly how YouTube can also be very important to enlarge your community and how it it easy to join different conversations. This platform definitely helps the brands to communicate more and to build relationship with customers. Then, those customers will be able to converse with other customers about the content of the video and maybe more about the brand.

Those customers will also be able to become influencers and will be able to help the brand to enlarge its community and spread information more easily with its new services.

Even if YouTube is using videos to interact with others, it allows to create and maintain a real conversation with the customers in general and especially with your community. This platform is one of the first step for the customer engagement by sharing videos with people. The first customer experience is important that it will define the future engagement of the customers.

As for Facebook or Twitter, the article gives 5 tips in order to conduct the best strategy for better engagement from the customers.

- Start with a great content and obviously with something interesting. As they show in the article, it does not matter what you have to sell, what it matters is how you talk about it to create something attractive. The first thing that you have to do is to invite the customers to watch your video in order to try to engage them after watching.

- Don't post your video and run: you have to create something different - posting a video is great but developing other videos around the first one is better ! You have to keep your customers entertain by your interesting videos !

- Know Thyself: define the goals and objectives of your brand in order to reach the right people and to make your videos "in the line" of your objectives.

- Use data to inform your actions : do not hesitate to ask questions to your community in order to know what the community likes and dislike. Do not hesitate to answer also to questions from customers.

Cross-promote: Use all the platforms (Facebook, Twitter) to post your videos and talk about it. Link the video on YouTube to your Facebook page or your Twitter account to let the people know that they can join different conversations on different platforms.

Link to the article

Social Media ROI - How to measure it ?

1. What is meant by 'Social Media is not free'?

. Everything you put into a social media programm has a cost attached to it.

. You need to spend time by joining the conversation and interacting with your community.

. You should hire someone with specific knowledge to develop your Social Media plan.

. Even if the cost of investment is not that high, the financial impact can become huge after taking many actions on Social Media such as creating a Facebook page, a Twitter account and definitely enlarge tthe community by attracting fans and followers.
2. In addition to rooms bookings, what measurements would be effective for hotels?

. By the number of engaged and active followers.

. By the way they share your information.

. By knowing your reputation, your image.
3. How should a hotel, with limited resources, decide what SM efforts to make?

. Establish the goals you want to achieve.

. Which target you want to reach.

. The type of communication you will use.

. Depend also on your competitive set.

. The budget they want to spend in their Social Media campaign
4. What role does SM play in offering customer services?

. By interacting with your community, you can ask questions, opinions and advices about the current facilities and services offer by your hotel. So customer services can definitely improve.

. Be different from your competitors by posting interesting contents.

. Create engagement and satisfaction.

Comments about Emilie 's article - 4 innovative ways to use web video for small businesses like hotel

I totally agree with Emilie ! Hotels really need to focus on attracting customers with videos. Making a video is really a good tool to reach more people and to influence them more.


With Internet, brands need to be faster and faster and videos can definitely attract people who do not want to read a full article as you said. Create contests for the best videos or any other kind of way to involve the customers can become influencers and enlarge again your community.

Videos definitely add a huge value to your hotel image - even videos than customers made can help you and your future customers to make decisions to book in your hotel rather than others.

Interacting with their customers is more than important so let's do it through videos and share it on Youtube !
 
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