Rechercher dans ce blog

dimanche 16 janvier 2011

TripAdvisor adds airline ratings to flight search

The article is about TripAdvisor who launches a new feature to allow the travellers to leave feedbacks and comments about airlines.

TripAdvisor Flights can allow the passenger to reate various aspects of their flight experiences. The aspects are about baggage handling, check-in experience, in-flight amenities, the service, the punctuality, the value, the comfort...
Travellers can also be able to see which airlines are recommended by others while they want to book a trip. If the traveller is already a member so he can also comment on his experience.

Why is it so important now to be able to read feedbacks and comments about airlines ? It is as important as hotels - sharing your experience about airlines offer the possibility to other travellers to make a better choice or to reassure them about some "clichés" that they can have about low-cost airlines for instance.

Why can it be important for the airlines : it will offer them the possibility to have a larger visibility especially for the low-cost airlines or the new airlines or the airlines with a bad reputation. They can have also the possibility to increase their service by stating the number of comments and their importance. They can "discover" the opinion of their customers without sending them a survey.
It will allow them to reply to their customers if they posted bad or good comments about their experience. It will permit to understand the opinion of their customers and maybe improve the quality of their flights.

To conclude, I can say that it is a good initiative from TripAdvisor to launch this new feature. I do not have the feeling that airlines try to improve their service by asking the opinion of their customers. I booked many trips and any airlines had never asked me my opinion or my feedback about my experience - only hotel or 3rd Party like Expedia asked me about my whole experience during my booking or my stay in the hotel. So maybe airlines should improve on that. And to have the possibility to know more about the other airlines before to book is a really good thing for the travellers in general.

Link to the article

2 commentaires:

  1. I agree with Deborah that it is a good intitiative by TripAvisor to develop a Review site for the airlines. Air travels are multiplying. Indeed, the number of travellers is increasing every year and people travel more and more often for business or for leisure.

    Thus, it is important to listen to customers to improve the quality of service and the experience, from the booking to the destination arrival. It is very useful for airlines companies to reinforce their strengths and work on their weaknesses but also for customers as they will be able to get precious information from guests who already traveled with a company. The customers may avoid bad surprises and possibly find a better value for money flight. As Deborah said, it will be a good tool for low cost airlines as it may change their negative image. As we know, expensive does not always mean quality...

    For instance, I would have liked this service existed when I booked for a low cost long trip flight. Unfortunately, I discovered when I arrived on board that there was no TV... If I had kwown before, I would have rathered pay a little bit more and have some entertainment during that 12 hours flight.

    RépondreSupprimer
  2. I agree with Deborah that it is a good initiative by TripAdvisor to develop TripAdvisor Flights.

    I think that it is a great and good idea. Many travelers have difficulties to choose the airline company, they should book for their trips.

    This TripAdvisor's new initiative will be helpful by giving all the information necessary to facilitate the choice of the travelers.

    TripAdvisor is a website very interesting for all the travelers to prepare their trips (the choice of the airline company, the choice of the hotel, things to do during their trips...).

    RépondreSupprimer