This article is about Expedia who launched a contest on Facebook to find a better attractive name for its package.
After a few years, Expedia thinks that this name might be confusing for its customers wo book most of the time their trip separately: hotel on a side and flight on another side. expedia explains that if the customers use the "Vacation packages" they can save up to $ 450 but unfortunately they are "spoiling" this potential by booking their trip separately. The different prices can be very attractive for people who just need to name a package and pos it on Facebook.
Comments can be made after reading this article:
- This article shows that customers become more and more important for a website like Expedia. It shows that Expedia really cares of the reviews, comments or opinions of its customers. They also want to integrate the customers in the company's life and ask the customers to play a role in the future of the company by organizing this kind of contest.
- It also shows that using social media like Facebook become very important. This tool is very useful for the marketers who want to attract more and more customers. And using this tool is very smart when we know that a lot of people like to play on Facebook. So Expedia knows that organizing a contest on Facebook will definitely attract people.
- It will help Expedia to understand why customers hardly used the "Vacation packages" by giving the opportunity to customers to find the new name of the package. The winner will also be chosen by a large number of contestants.
So go online, check it out and maybe earn a vacation package worth up to $ 10,000 !
It is fascinating how customer relationship management has become important for companies today! The more they involve people in their actions ( be it marketing, sales, advertisement, etc) the more they gain in popularity!
RépondreSupprimerThe idea Expedia had is great, because people and facebookers will feel implicated in the company's management, since Expedia is empowering them!
Moreover, there is a good reward for the winner, it is very tempting...
I think I am going to play on their page
This article and your comment are very interesting. I am agree with you. Today, customers have a place more and more important in the strategy of a website like Expedia. In addition, this article shows the importance that social media have today in a marketing strategy. In this sense, with this type of tool we can attract more and more customers.
RépondreSupprimerI think that Expedia had a good idea with this contest on Facebook, it is a very good marketing strategy, but also, a very good communication strategy.