This article is about another platform that the one we constantly use : YouTube.
The article explains perfectly how YouTube can also be very important to enlarge your community and how it it easy to join different conversations. This platform definitely helps the brands to communicate more and to build relationship with customers. Then, those customers will be able to converse with other customers about the content of the video and maybe more about the brand.
Those customers will also be able to become influencers and will be able to help the brand to enlarge its community and spread information more easily with its new services.
Even if YouTube is using videos to interact with others, it allows to create and maintain a real conversation with the customers in general and especially with your community. This platform is one of the first step for the customer engagement by sharing videos with people. The first customer experience is important that it will define the future engagement of the customers.
As for Facebook or Twitter, the article gives 5 tips in order to conduct the best strategy for better engagement from the customers.
- Start with a great content and obviously with something interesting. As they show in the article, it does not matter what you have to sell, what it matters is how you talk about it to create something attractive. The first thing that you have to do is to invite the customers to watch your video in order to try to engage them after watching.
- Don't post your video and run: you have to create something different - posting a video is great but developing other videos around the first one is better ! You have to keep your customers entertain by your interesting videos !
- Know Thyself: define the goals and objectives of your brand in order to reach the right people and to make your videos "in the line" of your objectives.
- Use data to inform your actions : do not hesitate to ask questions to your community in order to know what the community likes and dislike. Do not hesitate to answer also to questions from customers.
Cross-promote: Use all the platforms (Facebook, Twitter) to post your videos and talk about it. Link the video on YouTube to your Facebook page or your Twitter account to let the people know that they can join different conversations on different platforms.
Link to the article
The article explains perfectly how YouTube can also be very important to enlarge your community and how it it easy to join different conversations. This platform definitely helps the brands to communicate more and to build relationship with customers. Then, those customers will be able to converse with other customers about the content of the video and maybe more about the brand.
Those customers will also be able to become influencers and will be able to help the brand to enlarge its community and spread information more easily with its new services.
Even if YouTube is using videos to interact with others, it allows to create and maintain a real conversation with the customers in general and especially with your community. This platform is one of the first step for the customer engagement by sharing videos with people. The first customer experience is important that it will define the future engagement of the customers.
As for Facebook or Twitter, the article gives 5 tips in order to conduct the best strategy for better engagement from the customers.
- Start with a great content and obviously with something interesting. As they show in the article, it does not matter what you have to sell, what it matters is how you talk about it to create something attractive. The first thing that you have to do is to invite the customers to watch your video in order to try to engage them after watching.
- Don't post your video and run: you have to create something different - posting a video is great but developing other videos around the first one is better ! You have to keep your customers entertain by your interesting videos !
- Know Thyself: define the goals and objectives of your brand in order to reach the right people and to make your videos "in the line" of your objectives.
- Use data to inform your actions : do not hesitate to ask questions to your community in order to know what the community likes and dislike. Do not hesitate to answer also to questions from customers.
Cross-promote: Use all the platforms (Facebook, Twitter) to post your videos and talk about it. Link the video on YouTube to your Facebook page or your Twitter account to let the people know that they can join different conversations on different platforms.
Link to the article
Youtube is an amazing platform to present video to our audience. As you have mentioned, it's is not enough to post video and after that to run. To make a sense to your post you have to share your feeling, your though and discuss with your fans. It’s not that difficult but we can observe that few companies are doing it correctly.
RépondreSupprimerThese few tips could be effective if well followed, for that, hoteliers and companies have to hire someone who will be fully in charge. Engagement is the essential way of spreading brand’s awareness and the cross-promote thanks to the others platforms as Facebook and Tweeter for instance.
I’ve found your post interesting but you didn’t give your opinion about it. How could we measure these marketing tips?
Nice to read this article will be very helpful in the future, share more info with us. Good job!
RépondreSupprimerdigital marketing agency in mississippi