This article is about the growth of the Asian market on booking travel online. This research is according to industry sources like Expedia. They planned to see the growth of the market of 30 or 40% comparing of the last year. For them, online travel booking should only grow in the next few months and in the next 2 years for the Asian Pacific region.
The result shows a big contrast with the mature US market which is only growing of 5% every year. As per the article, Expedia decides to launch specific websites in different countries in order to make sure to target the right people as a lot of countries are growing really fast. (Malaysia, Singapore, Thailand, Korea...). Asian consumers are really looking to buy travel online. Even if countries in Asia are still behind the US or the EU markets, a huge opportunity is growing for the online travel companies as Asia will be the continent number 1 very soon to book online.
Expedia expects between 10 to 20% of their booking revenues coming from Asia Pacific in the next 2 years. This expectation really shows that the online travel market is changing very fast and also shows that Asia is the next important and huge market where brands (luxury, hotels, tourism in general) need to develop their image and adapt themselves to the Asian consumers.
Experts also said that broadband and credit card penetration increases in Asia, so consumers will be willing to spend more online. Everything will be easier for them and buy online will allow the asian consumers to arrive to a new market and for sure they will spread the word very fast. Sites like Groupon and Deal.com.sg also make a huge difference. It definitely helps the customers to discover new destinations, hotels through good deals on those websites: the growth in Asia of those websites is big and travel sites should really consider expanding in Asia and make specific websites to show that they really care of the different populations.
Asian market is more and more important especially for tourism. The number of billionaire in China is now very important and just behind the USA so the habits had changed : travel is now important for the new "richs" and with the development of Internet and broadband the travel online in Asia will definitely growth very soon. Time for the travel sites to find good solutions to expand their businesses all around Asia in order to reach all the countries.
Link to the article
Link to the full article
The result shows a big contrast with the mature US market which is only growing of 5% every year. As per the article, Expedia decides to launch specific websites in different countries in order to make sure to target the right people as a lot of countries are growing really fast. (Malaysia, Singapore, Thailand, Korea...). Asian consumers are really looking to buy travel online. Even if countries in Asia are still behind the US or the EU markets, a huge opportunity is growing for the online travel companies as Asia will be the continent number 1 very soon to book online.
Expedia expects between 10 to 20% of their booking revenues coming from Asia Pacific in the next 2 years. This expectation really shows that the online travel market is changing very fast and also shows that Asia is the next important and huge market where brands (luxury, hotels, tourism in general) need to develop their image and adapt themselves to the Asian consumers.
Experts also said that broadband and credit card penetration increases in Asia, so consumers will be willing to spend more online. Everything will be easier for them and buy online will allow the asian consumers to arrive to a new market and for sure they will spread the word very fast. Sites like Groupon and Deal.com.sg also make a huge difference. It definitely helps the customers to discover new destinations, hotels through good deals on those websites: the growth in Asia of those websites is big and travel sites should really consider expanding in Asia and make specific websites to show that they really care of the different populations.
Asian market is more and more important especially for tourism. The number of billionaire in China is now very important and just behind the USA so the habits had changed : travel is now important for the new "richs" and with the development of Internet and broadband the travel online in Asia will definitely growth very soon. Time for the travel sites to find good solutions to expand their businesses all around Asia in order to reach all the countries.
Link to the article
Link to the full article
Aucun commentaire:
Enregistrer un commentaire