This article is about how travelers want to use other applications instead of flight times or booking flights and hotels.
The article explains how big is the impact of mobile web usage on the travel sector. According to the article, travelers have changed their habits and want to use other applications such as reviews about restaurants, sightseeing and all the information that they can find about the country they are travelling to.
The article also wants to make the difference between the social applications like Facebook or Twitter that people are hardly use while they are on holiday - and what they would like to use during their holiday. Consumers are now looking for more services, more tips about their destinations. They are looking for applications that offer an insight into their destination : the article talks about weather report, application to translate words in other languages...
But the negative effect is the fees for the international roaming that can stop a lot of consumers abroad. According to the article, the best thing to do is to have the possibility to download free applications that travelers can use at anytime during their holiday.
Mobile is now using more like a tool instead of a form of communication between people. Consumers are now looking for travel information and the importance of downloading applications is growing and growing.
I think that a mobile is definitely used differently : travelers (especially) are now downloading applications before their trip to make sure to have all the information that they want at anytime during their holiday and want to make sure that they can have tools available for any cases when they are abroad.
Fees for international roaming are too expensive for people to use web on their mobile when they are aborad. It is one of the reason, that consumers are downloading more and more applications free or with fees. The report defines two kind of consumers : the consumers who will only go for free applications and those who will be willing to pay sponsored applications. Older consumers will go more for free applications when young people will be willing to pay for applications with valuable online content.
Even for myself, I will go for applications with fees if the application is really worth it - especially the application that can help me when I am abroad and to look for restaurants or information about museum or translation to order a meal. Even if I use many applications to book my flight or my hotel or my train, I am really looking for more tools while I am travelling to make sure I do not need to use international roaming.
A huge opportunity is made for brands who want to enlarge their visibility and develop their communication with their customers. A lot of brands should start using this amazing tool to advertise and encourage reviews or questions from the customers.
Link to the article
Mobile phones have incredibly changed since their creation. Indeed, it was first created to communicate more easily with people by phoning or texting them. Today, with the smart phones, you can share information via applications. Smart phones almost replace computers. A smart phone is really useful on the travel market, especially for travelers, as it can be seen as a travel tool. Indeed, you no longer need travel documents such as hotel confirmation, or flight reservations, dictionnary, travel websites, or travel guides. You can access all these documents via applications through smart phones. They are revolutionary for travelers. People search more and more their holidays via their smart phones. Therefore, as Deborah pointed out, it is important for companies to be visible and accessible through smart phones.
RépondreSupprimerHow would you match the resto visibility comments and the mobile site info...are there any examples of a resto or brand doing a good job.
RépondreSupprimerThanks for your text links and comments, good job.