Measuring Social Influence : Klout

• How the tool can be used to increase brand awareness

- Klout allows the brand to find influencers based on topic or hashtag
- Help your brand to understand your influencers’ network value
- Be focus on people recommendation and not advertisements

• How the hotel can be used to create service differentiation - for influencers

- A free week-end for 2 pax for the most important influencer
- Discounts
- Loyalties
- Special amenities
- A package to use all services of the hotel (spa, room service, fitness center, etc…)

• How the tool can be used to impact revenue

- Target important influencers and their community
- Communicate we them to get more influencers
- Use service differentiation for influencers


• Why this tool is better than others, mentioned in the article

- Focus and specified on Tweeter and Facebook
- Use 35 variables of those social medias measuring True Reach, Amplification Probability, and Network Score
- Real analysis of what is said about your brand, not only a grade