This article is about how users still prefer use traditional media like television or newspaper rather than using social media like Facebook or Twitter.
However social media remains the main tool of holiday recommendations.
The research shows that television, newspaper and travel websites should remain the main in the company campaign without forgetting socail media. Social media should come in a second position after the genral tool. The article also shows that age is not the main factor that company should take in consideration in order to build their campaign. The research also found that familiarity and skills in using computer can be one of the main factor for customers to use internet to check travel websites.
This research is very important as it shows how the different tools can be used and for what types of customers. It will definitely help travel marketers.
I think that this research really matches with the reality. Most of the customers definitely prefer to look for their trips through media like travel websites and not social media. However social media can be very useful to post comments and give your opinions about your trips or about travel websites. It can help other customers to make their decisinons and decide to book through the same travel websites.
But in general customers are hardly looking for advices, or even to book their trip on social media.
About the age, it is also true. Age is not the main factor. My grandmother that is 80 has good skills now in computer and she is still surfing on forum to seek opinion about any trips that she wants to make.
Social media really need to develop their websites in order to let the customers to use only and one media.
Link to the article
Link to the full article
However social media remains the main tool of holiday recommendations.
The research shows that television, newspaper and travel websites should remain the main in the company campaign without forgetting socail media. Social media should come in a second position after the genral tool. The article also shows that age is not the main factor that company should take in consideration in order to build their campaign. The research also found that familiarity and skills in using computer can be one of the main factor for customers to use internet to check travel websites.
This research is very important as it shows how the different tools can be used and for what types of customers. It will definitely help travel marketers.
I think that this research really matches with the reality. Most of the customers definitely prefer to look for their trips through media like travel websites and not social media. However social media can be very useful to post comments and give your opinions about your trips or about travel websites. It can help other customers to make their decisinons and decide to book through the same travel websites.
But in general customers are hardly looking for advices, or even to book their trip on social media.
About the age, it is also true. Age is not the main factor. My grandmother that is 80 has good skills now in computer and she is still surfing on forum to seek opinion about any trips that she wants to make.
Social media really need to develop their websites in order to let the customers to use only and one media.
Link to the article
Link to the full article
I think this article is very interesting and while it may be true that for now, social media are not the main tool used by travelers to plan their trips, this reality may change very fast. Isn't the process already on the go?
RépondreSupprimerIf we look at Facebook for instance, we can notice that the site multiplies the travel applications to help its users (Ex: Travel Map).
In addition, more and more travel companies (+ hotels, airlines, etc) that have a Facebook page insert a booking engine directly on their page to facilitate the buying process.Clever...
Last, if we go on some travel sites, we notice that social media play an important part. Social media offer complementary services and we can use the comments on these sites in addition to the information we find on the travel site itself. For instance, LonelyPlanet.com is a very famous travel site and it relies on its social media pages to let the users express themselves and contribute to the common knowledge of the community. Soon, I believe one will not go without the other as people are looking for professional and reliable information while at the same time trusting the opinion and feedbacks of experienced travelers.