Expedia offers free rooms upgrades for top customers
I totally agree with Aude too ! The service is the key success of the hospitality industry. If one customer leave the hotel happy with a good appreciation of the hotel then it can be sure that the hotel will "win" ten new guests. However, if a customer leave the hotel with bad impressions then it can cause some damages.
Expedia and all the other companies should make some efforts to make some agreements with hotels, airlines to offer free upgrade or any other gifts to their best customers. It will reinforce the desire to book through expedia and it will definitely reinforce the customer loyalty.
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