The article is about the recognition of Sheraton.com as the best hotel website for all the categories in Brand image ratings. The report shows that Sheraton.com has a responsive interface with a distinctive color palette, differentiated typography and superior production value.
The Senior Vice President of Sheraton Hotels & Resorts explains also in the article how they spent $6 billion to revitalize the Sheraton.com in 2009 and he is proud to see that their goals have been achieved. They wanted to create a consumer-friendly site with an easy access to all the information.
Analysis of the website:
Sheraton.com is definitely easy to use and very easy to book with the small window that appears on the main page.
Sheraton.com is really focusing on the engagement with a full page about "their community" - with story to share, tips to share also - and an easy access to the facebook page by login with your own account. They want you to be a member of the Sheraton community. They really push you to join their club in order to share your experience and book more in their hotels.
Next to "our community" page, you can find the "Starwood Preferred Guest" - once again, it is another tool to invite customers to be engaged in their programs. You can also leave some comments about the website and how easy is it to use. Their poilitic is definitely look to the engagement of the customers and how they can attrack them by convincing them that Sheraton.com is the best website to share stories and book a hotel.
For the booking, they also guarantee you the best deal by booking through Sheraton.com where you can have numbers of benefits like Starpoints, bonus...
However, the list of all the hotels is not easy to find. The website contains a lot of text and windows to open that can definitely confuse the customers. I like the fact that you can really read a lot of stories, tips and you can have an easy access to Facebook but I prefer the website with more design, less text and more photos to "transport" you to your future destination. But for business, Sheraton.com is ideal especially to book very quickly.
Link to the article
The Senior Vice President of Sheraton Hotels & Resorts explains also in the article how they spent $6 billion to revitalize the Sheraton.com in 2009 and he is proud to see that their goals have been achieved. They wanted to create a consumer-friendly site with an easy access to all the information.
Analysis of the website:
Sheraton.com is definitely easy to use and very easy to book with the small window that appears on the main page.
Sheraton.com is really focusing on the engagement with a full page about "their community" - with story to share, tips to share also - and an easy access to the facebook page by login with your own account. They want you to be a member of the Sheraton community. They really push you to join their club in order to share your experience and book more in their hotels.
Next to "our community" page, you can find the "Starwood Preferred Guest" - once again, it is another tool to invite customers to be engaged in their programs. You can also leave some comments about the website and how easy is it to use. Their poilitic is definitely look to the engagement of the customers and how they can attrack them by convincing them that Sheraton.com is the best website to share stories and book a hotel.
For the booking, they also guarantee you the best deal by booking through Sheraton.com where you can have numbers of benefits like Starpoints, bonus...
However, the list of all the hotels is not easy to find. The website contains a lot of text and windows to open that can definitely confuse the customers. I like the fact that you can really read a lot of stories, tips and you can have an easy access to Facebook but I prefer the website with more design, less text and more photos to "transport" you to your future destination. But for business, Sheraton.com is ideal especially to book very quickly.
Link to the article
Hi,
RépondreSupprimerHotel provider websites aid today’s travelers to find the hotel that meets their budget, standards, and location. It is necessary to look for hotels that offer deals and discounted hotel rooms. These deals provide value for money. Thank you...
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