I totally agree with Lauriane. Especially for the first paragraph about the myth of planning. A lot of marketers try to plan in a long term but as you said social media are changing too fast to have the possibility to plan for the next few months.
Social media give the opportunity to develop your brand to a different level and make a better visibility to another world. Social media are growing and growing and hired people who have the real skills to develop this kind of marketing is very important for any brands. I totally agree with Lauriane for her last paragrah - It is much better to hire a great marketer and train him rather than a good networker.
Link to Lauriane's article
Aucun commentaire:
Enregistrer un commentaire