The article is about the content performance of hotel brands on Facebook.
Seventh Art Media identified key factoes to see how hotels develop their strategies on social networks and especially on Facebook.
As the article says, Facebook is one of the most important interface with a huge online traffic. Hotels really need to focus and improve on their marketing online through social networks. They have also to focus on how customers react and not only on their general strategies. As the article explains also, hotels have the capacity to develop their online community and the engagement. The company shows the factors that hotels need to follow up in order to generate amplification and engagement:
- hotels need to maintain "a steady flow" in order to keep the engagement of their fans.
- hotels need to be creative and for every post need to be different - posts must be attractive in order to develop a certain visibility for future customers.
Many other factors are described in the article.
Facebook is now a huge "machine" where hotels can expose their news, attract current and new customers and have the possibility to develop their "business" by featuring their new offers, packages or new facilities. More a hotel is creative and innovative, more the customers will be attracted and will want to participate within the hotel's community. Being on Facebook is also important because guests can interact with you, ask questions, give you their opinions and grow your visibility everywhere on the web. If a guest like your hotel's link so the guest can share it with all his friends and so on...: the visibility can be huge.
The hotels can feature more and more things that happened in their hotels without spending a lot of money especially if someone is handling all the digital marketing inside the hotel's team.
Facebook is a place that hotels need to be seen and need to develop their image in order to extend their name.
Link to the article
Seventh Art Media identified key factoes to see how hotels develop their strategies on social networks and especially on Facebook.
As the article says, Facebook is one of the most important interface with a huge online traffic. Hotels really need to focus and improve on their marketing online through social networks. They have also to focus on how customers react and not only on their general strategies. As the article explains also, hotels have the capacity to develop their online community and the engagement. The company shows the factors that hotels need to follow up in order to generate amplification and engagement:
- hotels need to maintain "a steady flow" in order to keep the engagement of their fans.
- hotels need to be creative and for every post need to be different - posts must be attractive in order to develop a certain visibility for future customers.
Many other factors are described in the article.
Facebook is now a huge "machine" where hotels can expose their news, attract current and new customers and have the possibility to develop their "business" by featuring their new offers, packages or new facilities. More a hotel is creative and innovative, more the customers will be attracted and will want to participate within the hotel's community. Being on Facebook is also important because guests can interact with you, ask questions, give you their opinions and grow your visibility everywhere on the web. If a guest like your hotel's link so the guest can share it with all his friends and so on...: the visibility can be huge.
The hotels can feature more and more things that happened in their hotels without spending a lot of money especially if someone is handling all the digital marketing inside the hotel's team.
Facebook is a place that hotels need to be seen and need to develop their image in order to extend their name.
Link to the article
Facebook is a great tool but still many companies or hotels do not know how to use it. Marketing is really different than digital marketing, customers are the same but the tools to target them are different. If we take the example of Schweppes, their facebook page is a disaster as they talk more about the app than their brand. Then, they want to show that they are interested by Art by showing pictures of for examples a man with Vuitton tatoos, Chanel condoms etc. They are doing publicities for other brands in their page. We could also cite the example of Mcdo with the "Mcdo deals", they didn't hire a community manager to take care of their facebook page and now it is a mess as they got very bad comments and even insults.
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