How can a hotel use Klout scores to improve customer communications?

A hotel can definitely use Klout score to improve customer communications. The first point is when a hotel create a kind of community and generate a high score, means the hotel has a higher and higher number of fans – those fans can also talk between each others about the hotel and what kind of service it can make. The exemple of the hotel in Las Vegas is very interesting as they want to create a community around Klout in order to make the communication between the customers higher and higher by offering the opportunity to stay in the hotel.


This kind of practice can definitely attract more customers and enlarge the communication to different communities. It will allow the customers to try their best to get the best treatment in the hotel that they book only if they get a very high score on Klout. The motivation of having a better treatment if you communicate more with other customers can be very effective. A lot of people will be glad to help the hotel to have a better score on Klout, just to have the possibility to stay in a Suite…

It will also help the hoteliers to define the right target and find the people who are really effective by spreading information about the hotel, sharing their experience and telling story about their stay.

A hotel can also set up a program where Klout score will be define by points to attract the customers; More the customers have points, more they will have the possibility to choose kind of gifts like: additional miles, bonus on their next trip, exclusive invitations, room upgrade…